Madison Madden - Owner & Lead Makeup Artist

Madison entered the beauty industry in 2002 modeling in local and national advertising campaigns.  A state "Top Five" finalist in Miss Virginia and Miss Virginia USA; her grace, beauty and confidence is evident to all.  Earning national honors for her community service and leadership, Madison's beauty illuminates from within.

Madison has hosted pageant workshops and has mentored and coached aspiring contestants. After studying at the Fashion Institute of New York, and participating in the internationally acclaimed "New York City Fashion Week" she developed her own retail line of women's fashion accessories forming her business "CarleighCo" in 2009.  Madison holds a BA in Communications with concentration in both Marketing and Public Relations from Virginia Tech, and is currently completing her MBA.

"My mission is to help others recognize their inner and outer beauty.   It is important to feel good about yourself so that you have the confidence needed to conquer life's challenges.  Enhancing your personal style using products that are safe and healthy, taking a few moments to de-stress with an amazing facial or massage, or adding a fashion accessory can give you the boost needed to make you feel extra special.  That is my goal at Lash etc.  To provide the best products and the best service to the amazing women of the Roanoke Valley."


Cady Garst - Marketing and Media Coordinator & Lead Makeup Artist

Cady’s interest in the beauty industry began at a young age after entering the world of modeling and television. She was able to work with several high standing profiles in the industry, which led her to meet Professional Makeup Artist and Master Lash Artist, Christin Burdette. The two met on set at a fashion show in 2011 where their personalities and interests led Cady to apprentice under Christin. Since then, together they have traveled up and down the east coast to work weddings, events, and lash trainings. There have also been countless hours spent working to help further Cady’s skills and build her portfolio and knowledge of the industry. She has been trained in Jane Iredale THE SKIN CARE MAKEUP, Intraceuticals, and is a certified Lash Artist. In addition to her service skills, Cady has an extensive background in Front Desk Management and Retail Management. She will also be the Marketing and Media Coordinator and brings years of photography, graphic design, and marketing experience to LASH with the hopes to further her knowledge in the marketing world and beauty industry. 


Jordyn Lamb - Massage Therapist, Licensed Cosmetologist & Lash Artist

Jordyn knew from a young age she wanted to be a part of the ever growing and expanding beauty industry. After establishing her cosmetology license before she was even 18, she enrolled in the highly acclaimed Blue Ridge School of Massage and Yoga. It was there that she received her massage therapy certificate. Jordyn went a step further and became a nationally certified massage therapist. Now being in the industry for 5 years, Jordyn enjoys providing her clientele with outstanding customer service and high quality services. As a compassionate and meticulous person, Jordyn loves to customize her client's services and experiences. She specializes in Intraceuticals Oxygen Facials, European Style Facials, Waxing, and Blended Massages.


Stephanie Strom - Licensed Cosmetologist & Lash Artist

Stephanie's passion for makeup and skin care began at an early age.  Following her dreams of becoming a makeup artist, Stephanie enrolled in Cosmetology at the Arnold Burton Center for Arts and Technology. After excelling in numerous competitions for makeup/skin care, Stephanie was determined to advance her career path.  After successfully passing her State licensing boards, Stephanie interviewed for a position at LASH Etc. by the owner, Madison, and immediately joined the team. Since then Stephanie’s knowledge has thrived; attending additional advanced training sessions, including Intraceuticals and Jane Iredale THE SKIN CARE MAKEUPIn addition to her own passions, Stephanie is supported by her team, which includes Cady Garst and Jordyn Lamb, who because of their extensive experience in the beauty sector, continue to coach and mentor Stephanie. Stephanie hopes to become a certified lash artist in the very near future.





Deanna McRoy - Lash Concierge

Deanna is our Front House Concierge and is ready to help you learn more about all of the fabulous services and products we have to offer!









Nikki Goins - Certified Beauty & Spray Tan Technician

Nikki has an extensive background in Medical Esthetics. She has worked in the Beauty and Spa industry for the past 5 years and greatly enjoys making the ladies of the Roanoke Valley look and feel their best. Since joining the Ladies of Lash, Nikki has gained additional knowledge in many beauty areas by attending advanced training sessions in Fantasy Spray Tan, Astara Skin Care, and Jane Iredale THE SKIN CARE MAKEUP!




Please call to book appointments.


3746 Colonial Avenue,Roanoke, VA 24018

Want the latest updates and specials? Join our e-mail list.

Name *